It’s time
for a change. After running the office and getting out this newsletter for the
last 8 years, I have decided to slow down and have gratefully turned over the
office duties to a newer, younger (and prettier) person. May I introduce Jill Konopka.
Jill graduated from the
Jill is
much more organized than I will ever be and immediately becomes an asset to YCC. As
disorganized as I am, I will still be producing this newsletter and maybe
occasionally personally emailing you about some Chamber specialty items. Thanks, Macy Deitchman
QUESTIONS DEPT:
When
traveling to a Chamber for an Event or a meeting, he will wear one of his
trademark suits. (You should see the smiles on the employees at the airports he
usually uses. They now will critique his clothes and let him know their
favorites.) If he’s traveling for pleasure, he’s a Nike freak and will wear all
Nike apparel.
From the
time the office sends in a proposal, has some of your board members check
references, and hires
us to be your membership partner, we all start to work for you. We work on the assumption that you can eat a
whole elephant but only if you eat it one bite at a time.
You are
sent a control book to get the information out to you. We visit you 3 or 4
times to explain how we work and to get things rolling. I usually get with you
first to do a pre-Event explaining exactly what will happen and why. Then on
the second visit (usually me again) I work with your chair people on the how’s
and why’s. Jimmy then comes out to work with the team leaders and prep them for
success and fun. Finally we both come out to facilitate the actual Event during
the Event week. During
this period, we spend
all of our time working for your success and making sure the volunteers come
out of
their
session having had a good time and having acquired more knowledge about their
Chamber. During all of this, our office is making sure your staff is not
swamped with an excess of paperwork that will take them away from their other
important duties.
RETENTION DEPT: Getting Small Businesses
Involved; A Great Idea Working in Joplin, Missouri: During one of our Small Business
Council meetings, all of us were trying to think of some way we could get more
small businesses involved in what the Chamber does. Our membership totals
around 1144 members. Of this number 956 members employ 50 or less. Our First
Friday Coffees and Business After Hours are great
successes. However, we don't see very many of the small businesses because many
of them just don't have either the time or manpower to do anything but work
their business. So we decided to take the party on the road to them. At
the time, our chairman had envisioned some type of "Oscar Meyer
Weiner" mobile traveling around town visiting our members. Luckily for our
membership, we have a great small business council who took the weiner mobile concept and turned it into Manic Monday (song
by the Bangles).
Every month
I draw from the hat of our small businesses. They have to employ 50 or less,
and never have hosted a FFC or BAH, and I really try to make sure it's someone
we don't see. I call the business and explain the program and see if they're
interested. Most of them have been. We bring the food and the people. They just
have to be prepared to tell everyone in attendance what they do....now who
doesn't like to do that? If they agree, I assign the business to one of our SBC
people. They have a questionnaire and go visit the business, making them feel
more involved. Plus the business feels as if one more business person has taken
an interest in what they do. The only people who know where we're going are:
me, the SBC person, the place of business, the
caterer, and a local radio station personality who travels with us and does a
brief remote at the business.
Everyone
who is going meets at the Chamber office no later than
We then go
and do what I consider the most fun: we make 3 unscheduled visits to other
small businesses on our way back to the office. All of us get out and take
either donuts or cookies to each business. The look on their faces is
priceless. They have 20-30 other chamber members coming in to say, "Hi,
we're glad you're a Chamber member and, we're here if you need us." Then
we leave. These businesses don't know we're coming and so far have been SO
surprised at our visit. The other day we stopped at a business which had been a
member since 1978, and none of us had ever seen their people at anything!!!!!
Our visits
are the 2nd Monday of every month. Based on the questionnaire that the SBC has
completed by the business, a write-up is placed in our monthly newsletter. The
program has been relatively easy to do. So far we've had about 20-40 people at
each Manic Monday. This thrills the small business, and it's
fun, fast and easy for the host business to do. It reaffirms to them that even
though we may not get to see them at the networking events,
we appreciate their membership and wish them the best.
Our board
thinks it's an excellent idea and wants us to eventually do Manic Monday more
than once a month. During small business week, we'll take the bus out every
day. Our goal is to visit 10-20 businesses a day during that week.
Mary Pat
Robbins, Small Business Manager,
(Ed. Note; Mary tells me
that they even sell sponsorships for logos on the bus. If you have any
questions, please give Mary a call at 417/624-4150. Retention works in
EVEN MORE RETENTION
FROM JIMMY DEPT: The important word in the Chamber industry (and this
issue,) is “Retention.” I truly believe
that during the Events we facilitate, we need to focus first on the
volunteer that brought in a new member, before worrying about retaining that
new member.
I have
heard people say in the past, “All I hear is retention of the new member. What
about the existing member?” That’s easy! In a YCC Event, we
focus on those working the Event as well as the new members they brought in.
How? In our
Events you will see and hear the volunteers on the teams telling the Chamber
story the correct way to potential members which is not just reading a prepared
script like the telephone solicitors do when they call you at dinnertime. The
correct way is with enthusiasm from a knowledgeable volunteer that is excited
about his Chamber, the Chamber benefits he receives, and the Chamber benefits the potential new
member could also receive. Our Event volunteers have a fun time
during the Event, learn a lot about their Chamber, and pass on this knowledge
and enthusiasm to the people they are calling. Our Event volunteers sell the
Chamber the correct way (with no outrageous promises) and walk away from the
experience of the dreaded membership drive excited about the Chamber
organization and what it stands for.
That’s
retention! Want
to know more? Contact me at 214/789-9399,
OUR KIDS DEPT: A first grade teacher collected well known proverbs.
She gave each child in her class the first half of a proverb and asked him/her
to come up with the remainder of the proverb. It's hard to believe these were
actually done by first graders. Their insight may surprise you. While reading,
these keep in mind that these are first graders..., "6" year-olds,
because the last one is classic!
>Better to be safe
than...punch a 5th grader.
>Strike while the ...bug
is close.
>It's always darkest
before...Daylight Savingc
>Never underestimate the
power of...termites.
>You can lead a horse to
water but...how?
>Don't bite the hand
that...looks dirty.
>No news is...impossible.
>A miss is as good as a...Mr.
>You can't teach an old
dog new...math.
>If you lie down with
dogs, you'll...stink in the morning.
>Love all, trust...me.
>The pen is mightier than
the...pigs.
>An idle mind is...the
best way to relax
>Where there's smoke,
there's.. pollution.
>Happy the bride who...gets
all the presents.
>A penny saved is...not
much.
>Two's company, three's...the
Musketeers.
>Don't put off till
tomorrow what...you put on to go to bed.
>Laugh and the whole world
laughs with you, cry and.....you have to blow
your nose.
>There are none so blind as...Stevie
Wonder.
>Children should be seen
and not...spanked or grounded.
>If at first you don't
succeed,...get new batteries.
>You get out of something
only what you...see in the picture on the box.
>When the blind leadeth the blind...get out of the way.
>And the favorite: Better late than...pregnant!!!!